SHANGHAI: A leading university in the country's financial hub has launched a special business program catering to students from wealthy families who are expected to take over the reins of their family's enterprises.

The program by the overseas education college of Shanghai Jiaotong University will include cooperation with the United States Military Academy at West Point, Cambridge University, as well as business schools around Europe.

"I think this project will soon be popular as it's very timely," said Wang Hongxin, the executive dean of Overseas Education College at Shanghai Jiaotong University.