The company was founded in 1985. It is a Sino-foreign joint venture and a leading provincial agricultural industrialization enterprise that mainly produces jelly, puffed food, baking food, seasonings, seaweeds, candies, drinks and other leisure food.

Its products are sold to 28 provinces in China and exported to America, South America, Russia and Southeast Asia. It has a sales network of over 30,000 in the domestic market. Its jelly and puffed food products have the second largest sales volume and market share in China.